Digital Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our Milan office and report directly to the Head of Marketing Italy. 

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned and paid channels.

The ideal candidate is experienced with performance marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across the EMEA and Global Marketing teams to optimize Adyen’s impact through paid and owned media. 

What you’ll do:

• Work closely with the global acquisition team to plan, set-up and optimize digital marketing campaigns locally, including web, lifecycle, SEO/SEM, and display advertising to drive full funnel impact. 
• Execute and optimize a data-driven multi-channel ABM strategy to achieve sales goals and contribute incremental revenue.
• Handle local media buying through either direct deals and / or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
• Iterate and optimize campaigns based on data and ROI analysis of programs and tactics, applying an experimentation mindset. 
• Manage the localizations and optimizations of the local webpage. Manage landing page creation, web translations, and local SEO optimization, in collaboration with an external agency.
• Manage campaign budgets, analyze past programs and report on performance KPIs.
• Establish repeatable processes, templates and best practices for campaign management and growth.
• Serve as the expert on the ins-and-outs of demand generation/sponsorship opportunities.

Who you are:

• 5+ years of experience in a B2B digital marketing role focused on driving the acquisition of net new customers. 
• Strong background in SEM (both SEO and SEA) and other paid acquisition channels (Social, Display).
• Proven experience delivering creative and successful marketing campaigns to targeted audiences.
• Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with Looker is a plus. 
• Balance between strategic & hands-on: From developing a strategy to execution and optimization. 
• A self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Fluent spoken and written English and Italian is a requirement.
• Ability to travel domestically and internationally 20%+.

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Milan office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.