Digital Performance Marketing Manager, Global

Amsterdam

This is Adyen

We took an unobvious approach to starting a payments company, building a platform from scratch. Today, we're the payments platform of choice for the world's brightest companies. Our unobvious approach is a product of our diverse perspectives. This diversity, of backgrounds, cultures, and perspectives, is essential in helping us maintain our momentum. Our business challenges are unique, we need as many different voices as possible to join us in solving them - voices like yours. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at Adyen.

Digital Performance Marketing Manager, Global

We are looking for a Digital Marketing Manager to join our global marketing team. The global marketing team empowers local markets around the world in 20+ offices to translate their acquisition goals into successful digital marketing plans. As a global digital marketing manager, you offer strategic guidance for all paid media channels, including display, social and paid search, provide measurement frameworks, create and evangelize campaign playbooks and support with agency management and selection.

What you’ll do

  • Gain an in-depth knowledge of each local market’s acquisition goals and act as a consultant, helping to build and optimize a digital strategy that supports their goals and generates a strong pipeline of marketing qualified leads (MQLs)
  • Manage our media agencies, establishing strong communication, facilitating coordination between our different agencies, ensuring the representation of local markets, making sure spend is on pace, deliverables are on time and performance goals are met
  • Advise on global and local online media spend, including the allocation of spend across different channels and regions
  • Help advance our ABM (account based marketing) strategy to target high value accounts
  • Governance: ensure that we have a unified global digital strategy by working closely with the local markets and their agencies
  • Be up to speed on the latest regulatory changes and emerging technology in digital marketing and educate local markets on what it means for their region and strategy
  • Identify opportunities to improve digital performance globally and partner with local teams to run experiments that drive value for Adyen
  • Alignment with Brand and Design to establish a streamlined creative process for digital campaigns as well as sharing insights and opportunities to improve.

About you

  • Minimum of 5 years of experience in digital media campaigns and experience in a B2B technology company
  • Hands on experience with Google analytics, Salesforce a plus
  • Hands on experience with DV360 (or any other Programmatic platform), YouTube, social, SEA
  • Demonstrated experience in measuring and improving the ROI of marketing investments and campaign effectiveness
  • Ideally experience of launching ABM campaigns
  • You have a strong affinity for data, being able to both analyze and present it in a way that drives actionable insights for key stakeholders
  • In-depth understanding of which media channels to use in which scenario to reach business outcomes, and knowledge of cross-channel strategies to create synergies between channels
  • Well versed in the awareness, consideration and decision phases and what media channels to leverage at which stage
  • Commercially minded, able to clearly communicate the relationship between marketing results and business outcomes
  • Experience of managing a large media budget across different channels 
  • Collaborative, expected to be a solid communicator (in English) and able to work autonomously

Who we are

Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oreal.

Ready to meet us?

If you are excited about this role and looking for a next step, apply by clicking the below link. We can’t wait to meet you!


The Adyen Formula

How we work together is guided by the Adyen Formula. These eight principles are not constant – but constantly evolving to keep pace with our merchants, our business and the growth of the team.

Learn more ›
Commercial careers

Our sales, marketing, design, and content teams increase awareness about our product, guide companies through the complex payments landscape, helping them find the best solution for their business.

More about Commercial ›

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